Delta's Blog: Under the Wing

I read about this first from the Freakonomics blog on NYT, and after performing a search on the Delta website, it's true.

Delta has joined the blogosphere with Under the Wing.

The big problem, at least for me, was finding the blog on the website in the first place. There isn't a link on the home page, and none of the drop down menus were of any help. Neither was the Site Map. I had to perform a search using "under the wing" to find it. There isn't much up there at the time of this posting, but there is an interesting post on its boarding music. It never fails that I hear a song I like but have no idea the title nor the artist, and end up repeating a phrase over and over again so I remember it when I have the opportunity to sit down at a computer and search for the lyric to find the title of the song and the artist.

Delta, in its drive for better customer service, has created an iMix in iTunes for its boarding music. What an awesome idea. I check play lists of radio stations such as Q101 to figure out what song was playing, or what the name of a particular song is when I know the artist. Song titles don't always follow logic.\

The blog itself looks professional and adheres to the design sense of the Delta website. The blog is created using WordPress, which seems to be the favorite blogging tool for businesses.

It will be interesting to see if other airlines enter the blogosphere, if they haven't already. The constant string of poor airline customer service and just horrific airline travel in general has been buzzing around the blogosphere for awhile, certainly causing damage to online reputations.

We shall have to see what comes of airline blogs....