Tuesday, October 30, 2007

BigString: No More Sender Regret

I saw the founder and CEO of BigString on CNBC's "The Big Idea" and thought, hey, awesome.

It's an email service, with a twist. Not only can you send and receive email, but you can also send "self-destruct" email, which is Mission:Impossible style email as they describe it on the website, recallable/erasable email and a variety of other means, including video email.

There have been numerous instances of emails being sent on the fly, causing mischief and mayhem as the contents were, well, less than civil. Emails fired off in the heat of the moment instead of taking a few to chill. And email sits out in the ether of the Web, stored somewhere and never really erased. There's always the possibility, however remote, that a particular email will come back to haunt you.

BigString, therefore, is on to something. The ability to make a troublesome email go poof is enticing, and removes any incentive to think before you type.

Too bad Enron didn't have such a service at its disposal, though it seems as if the White House does since emails are still, ahem, missing.

Anyway, it will be interesting to see how BigString and its email elimination business does. No doubt there is a market for it. And who knows what could be next. Now that people are understanding that the Web is public domain, plenty want information removed and have discovered that it is not quite that easy; information is never completely removed.

Perhaps this will lead to a solution, and more privacy and ethical battles are sure to ensue.

Friday, October 12, 2007

Why a Search Engine Company Needs to Fix LexisNexis

Most of us, at this point, especially people my age and younger, take searching on the Internet for granted. We've grown up with the technology, we have little issue with freely posting information (damning or not) for the world to see and generally assumed that if we type in keywords into a box, we'll get the results we want.

If you go to law school, you'll be given access to the well-known legal research tool called Lexis-Nexis, which will remain your archaic friend for as long as you pursue a legal career. And within your first few minutes of training, you'll discover that Lexis-Nexis is a horrible search tool by today's technology standards. You have to memorize a list of archaic commands, commands that used to be second nature when you had to use the library computer to figure out where on particular book was located in the millions of stacks. But, you have to string the commands together just right in order to get the result you want, which takes practice and lots of trial and error. And that is assuming you have started your search in the correct category.

Needless to say, finding anything in Lexis-Nexis is a time-consuming, tedious task. But as it is the definitive research tool used by the legal profession, using it is a necessity. And since technology permeates so much of the world today, and as the legal staffs of technology companies continue to expand, I am surprised that none of them, not even search engine companies, have done anything to improve the search capabilities of Lexis-Nexis.

If you think about it, Lexis-Nexis is a treasure trove of information. Any case from anytime, anywhere, is in Lexis-Nexis. Legal definitions. Statues. Ordinances. Any legal document at all, can be found in Lexis-Nexis. Now isn't that a database worth creating useful search algorithms? Think of the hours (as in $$) that would be saved by legal departments and law students everywhere if Lexis-Nexis had the search smarts of Google, Yahoo or even MSN behind it, not to mention how much more 21st Century Lexis-Nexis would be.

Everyone is on the hunt to organize information, which usually involves trying to talk various groups of people into sharing information so it can be compiled and indexed in one spot. Why not start in an area that already has the information complied and indexed, and improve the indexing process? What good is a wealth of information in one place if you can't easily find anything?

Tuesday, September 18, 2007

Semantic Language Search....

I stumbled upon Powerset while reading a post on the New York Times blog Bits. Naturally I had to check out the Powerset Blog where I was delighted to read posts from Marti Hearst, an associate professor in the School of Information at UC-Berkeley, and Doug Cutrell, a Powerset engineer.

Language has always been fascinating to me, and one of the things that has been frustrating with search engines is having to think through a series of search terms in order to find useful information. I got a crash course in search terms when I worked in online marketing, and after you do it enough, it becomes second nature. You start to wonder what is wrong with people who can't seem to find useful information on the Web. One word searches are out! It's the two, three, sometimes four-word phrases that bring up the results you want. The trick is to find the right combination, or search phrase.

Now working as a communications consultant, language has taken on a different meaning. Writing procedures requires being exact in language, directing the end user through a specific set of steps to achieve a specific end result. A systematic execution, if you will. Search, if you think about it, is random. You have an idea of what you're looking for, and type in words you think apply to the idea and continue doing so until you find useful information. Most people call that trial and error. With practice comes improvement, but in the end, it is still trial and error.

Powerset seems to me to be taking a more systematic execution approach to search, first by removing the guesswork involved and second by appealing to the natural use of language, as in full statements, questions, etc. instead of a random mix of keywords that may or may not produce the desire result.

Makes me wonder if the days of audio search, where I will be dictating a procedure and have to search for something online simply by speaking the phrase or sentence, is closer than originally thought.

Monday, September 10, 2007

Google Book Sharing Not the First

There's this post on the Google Blog about enhancements to its book search, namely the ability to create a "virtual bookshelf." That's all fine and dandy, and it being Google, undoubtedly the searchability is good.

But this isn't the first "virtual bookshelf" that you can share with others, and I doubt it will be the last. There is another website called Sheflari that lets you find, collect and share books in a "virtual bookshelf," and exchange comments, reviews and suggestions with other users. You can embed your Shelfari into your website, blog or online profile as well.

I've been using Shelfari to being a digital catalog of all the books I have read. It's turned out to be a bit of an undertaking as I have lists strewn about of the 100s of books I have read, and a journal of sorts I received as a gift to chronicle the books I have read, favorite passages, books I want to read, etc. There is something more gratifying about updating my Shelfari page and then seeing who else has read the same book, what they have to say about it and making a connection.

Google's addition to its Book Search has the same potential, and is yet another example of Google knowing anything and everything about you. Maybe you don't mind, but I have second thoughts about putting all my eggs, as it were, in one basket. That, and there isn't the information overload with Shelfari as there is with Google Books.

Wednesday, September 5, 2007

Time, Money and Resources

Google and the American Blind and Wallpaper Factory have settled the trademark infringement lawsuit. And then there is the article about news wires like the AP agreeing to license news feeds to Google.

All of this fits well with an article in The Economist: Who is Afraid of Google?

The answer seems to be no one. Google has demonstrated, on more than one occasion, it has enough time, money and resources to fight any and every lawsuit hurled at it. Google also has the time, money and resources to impose its will on governmental agencies, and play an increasingly larger role in the shaping of public policy to fit its own agenda, only under the guise of improving information flow for the masses.

There is its post on patent reform, its lengthy posts on the telecom spectrum, all of which sounds very much like running commentary on governmental policies that pertain to technology, except that the commentary is coming from a source that millions of people blindly trust.

This issue came up on the "L" ride home from class last night, and at a dinner party I attended over the weekend. My generation and younger have no qualms about freely posting information about ourselves to the Internet, or freely sharing information via searches with engines like Google. And, if you think about it, if you use any of Google's free services, Google has even more information about you. I have yet to read somewhere that says something along the lines of Google employees not being able to read your documents or your email or access Google Checkout account information.

Makes you wonder exactly what kind of security, if any, they use to monitor employees access to customer information, as it were. For all I know, a Google employee has been joyfully reading my email, and checking every so often to read the next chapter of my novel.

What it boils down to is that people in my generation and younger have decided to make a trade off: less control over personal information for convenient accessibility anywhere. Using something like Google Docs & Spreadsheets, or ZoHo (which actually has a much better interface, more options and is more user-friendly) gives me the convince of being able to work from any computer with a browser and an Internet connection, but in return, I have to provide what amounts to personal information to which ever online document client I choose.

With all the news in recent weeks about databases being hacked, such as Monster and Loyola University-Chicago, I wonder if a few of these aren't warm-ups, testing hacks to get at the wealth of information stored in search engines. Some might say no place is safe, and that it is only a matter of time.

Which makes you wonder, would search engines notify you of the possibility of compromised information, or are we really better off using Google Docs & Spreadsheets just to keep notes or reminders, and not to keep anything useful or important? Afterall, with Microsoft Word documents, you're major security concern is just your laptop, which is more often than not completely in your possession.

Tuesday, August 28, 2007

Delta's Blog: Under the Wing

I read about this first from the Freakonomics blog on NYT, and after performing a search on the Delta website, it's true.

Delta has joined the blogosphere with Under the Wing.

The big problem, at least for me, was finding the blog on the website in the first place. There isn't a link on the home page, and none of the drop down menus were of any help. Neither was the Site Map. I had to perform a search using "under the wing" to find it. There isn't much up there at the time of this posting, but there is an interesting post on its boarding music. It never fails that I hear a song I like but have no idea the title nor the artist, and end up repeating a phrase over and over again so I remember it when I have the opportunity to sit down at a computer and search for the lyric to find the title of the song and the artist.

Delta, in its drive for better customer service, has created an iMix in iTunes for its boarding music. What an awesome idea. I check play lists of radio stations such as Q101 to figure out what song was playing, or what the name of a particular song is when I know the artist. Song titles don't always follow logic.\

The blog itself looks professional and adheres to the design sense of the Delta website. The blog is created using WordPress, which seems to be the favorite blogging tool for businesses.

It will be interesting to see if other airlines enter the blogosphere, if they haven't already. The constant string of poor airline customer service and just horrific airline travel in general has been buzzing around the blogosphere for awhile, certainly causing damage to online reputations.

We shall have to see what comes of airline blogs....

Friday, July 20, 2007

Brief Update

So it's been awhile since I've posted anything. Things have been rather crazy all the way round since my acceptance to the M.S. program in Information Technology Law at John Marshall. I forgot how much preparation goes into school, not mention the fact that it is graduate school so there is even more paperwork and stuff to do. And work has really picked up with large projects and roll outs happening.

Plenty has been going on, from the release of the long anticipated iPhone to the broadband issues (posted everywhere on the Official Google Blog and then the Google Public Policy Blog. Talk about duplicate content!) and the frenzy of media acquisitions. The Internet, for now, seems to be the only place where more than one voice is heard. Certainly not in newspapers or magazines since, well, they are all owned by Murdoch and 4 other people. Limited perspective anyone?

A guy I know said that Google should start acquiring large media giants so, at the very least, information is all in one spot, even if it ends up being the same information. He thinks Google will shift to being more of acquisition company and less of a technology company. As gigantic corporations continually demonstrate, why do the work yourself when you can buy people to do it for you? Or so he says.

Just as Google's slogan "Don't be Evil" is taken cum grano salis, so must its blah blah blah about search being its top priority. Isn't the company about innovation, which requires change and adaptation? To organize the world's information, won't it need to change and adapt?

Oops. Right. We're talking about Google. The world is supposed to change and adapt to it. My bad.