Tuesday, November 28, 2006

Google and Global Warming, and Maryland Court to Launch Webcasting Plan

Google is really making itself known in every faucet of society. And being the company that it is, and realizing (on some level) that is has an impact on anything and everything, it has taken on the issue of Global Warming. And what an issue, but what better way to tackle it than using the young, tech-savvy crowd who uses your products as if there is nothing else?

Shocking they used Google Docs & Spreadsheets (heck, I do too!) but what is rather impressive is the convergence of this tech giant with "old school" media: the newspaper. Google has taken out an ad in USA Today, no doubt as part of their test with various newspapers around the country. Google is reaching out to the masses, the every day people who still physically pick up and read a newspaper. Now there really isn't anywhere you can turn and not find something Google hasn't touched. It's very much like Wal-Mart in that respect, except what it touches is more visible.

Another interesting article I saw this morning is from the Chicago Tribune (yes, I read plenty of other sources than just the Google Blog) about the Maryland Court getting ready to launch its Web casting program. I've always considered the government a bit technologically adverse, except for perhaps agencies like the CIA and FBI, and the military. So it is interesting to see a state high court embrace technology, and pave the way for the Internet equivalent of C-SPAN.

And what better topic than gay marriage, a touchy, hot button political issue that cost some an election.

Wonder if it will start a political discourse among the young, tech-savvy crowd that hasn't seemed very interested in fuddy-duddy politics....

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