Friday, January 5, 2007

A Blog More Useless than the Google Blog

There has been a fair amount of debate over the Official Google Blog about whether or not it is a blog. I think Wednesday's post on jobs in Kirkland, Washington, tips the balance in favor of the "company bulletin board" camp, but I actually found a corporate blog that is far worse than anything I have seen so far.

There is an argument to be made that it is not a blog at all, but rather an attempt to generate revenue since the first 3/4 of the blog, as it were, are nothing but AdSense ads. Aside from its title, "iz zizzle blog," you wouldn't even know it was a blog in terms of what we have all come to expect from a blog. CORRECTION: It is a SPAM BLOG.

Once you get the past list of AdSense ads, if it were an actual corporate blog, you'd expect a post on something interesting, but instead you get snipets, snipets of old news stories about something call Iz. A Google search (yes, I really did use Google) for "iz" turns out not to be helpful, but a Google search for the "iz zizzle" turns up a toy company, of all things. Judging from the licensing agreements they have with companies such as Disney and Marvel, the company seems reputable. And "Iz," it turns out, is an animatronic DJ, which makes you wonder if the toy company employs former Disney Imagineers. Still, you wouldn't know that from looking at the "blog."

Wonder if the SPAM blog generates much revenue from all of the AdSense ads. Or do people just see all the ads and leave? And a fine example of Google not really weeding out the junk on the Web, which makes me wonder how many people actually find this SPAM blog.

And you know, it doesn't allow comments either. So does that make it more of a SPAM "billboard" than a SPAM blog?

Jan. 5, 2007 6:18pm UPDATE: A comment from someone named J:
Are you sure it is the corporate blog? With a web address of finddatabase.org it doesn't appear to be a company's webspace. (Alsp see http://baby.finddatabase.org/)

Which only illustrates that Google profits from automated blog farms.

Check here for the real website.
http://www.zizzle.com/index.php

No, J, I'm not sure it is the corporate blog, but that's the point, right? It's not a blog, corporate or otherwise, but merely a web page stuffed with links, as you have already observed.

Which raises the following question: does the company know that Google and someone else is making money off of its company name and product? Or have they sanctioned it? And if so, then it sounds like there is a goldmine of opportunity that would be difficult for Google, and everyone else, to ignore. And it doesn't seem like people mind too much. Not Google. Not the Zizzle company. Win-win for all, assuming the thing gets any traffic.

Jan. 8, 2007; 10:39pm UPDATE: A comment from Elliot:
Thanks for that comment, j. That's really good insight. creativeliberty, I disagree that's the point you were making. The new information actually changes the idea significantly. In your post, you directly labeled that spam blog as "a corporate blog," which is extremely misleading. In my opinion, it's totally useless to compare the Google Blog (which is official) with a spam blog which represents a sample of the huge amounts of crap on the web. It may not have been what you meant, but your post is easily misunderstood. In fact, I misunderstood it, thinking that you were actually saying that *corporate* blog is far worse. No, you're wrong. That's a spam blog. It's trash.

I stand corrected. I did refer to it as a "corporate blog" and have hence made a correction. I wonder if there are SPAM Google blogs, blogs that aren't exactly "official Google blogs" but very much look the part to the unsuspecting visitor.

I completely agree, Elliot, that the SPAM blog is indeed a sample of the junk that is found on the Web, and junk Google continues to index, no doubt because they get something from it. Sort of makes you wonder, doesn't it?

In the big scheme of things, isn't a SPAM blog far worse than even the most meaningless corporate blog?

Thanks for the comments!

2 comments:

J said...

Are you sure it is the corporate blog? With a web address of finddatabase.org it doesn't appear to be a company's webspace. (Alsp see http://baby.finddatabase.org/)

Which only illustrates that Google profits from automated blog farms.

Check here for the real website.
http://www.zizzle.com/index.php

Elliot said...

Thanks for that comment, j. That's really good insight.

creativeliberty, I disagree that's the point you were making. The new information actually changes the idea significantly.

In your post, you directly labeled that spam blog as "a corporate blog," which is extremely misleading.

In my opinion, it's totally useless to compare the Google Blog (which is official) with a spam blog which represents a sample of the huge amounts of crap on the web.

It may not have been what you meant, but your post is easily misunderstood. In fact, I misunderstood it, thinking that you were actually saying that *corporate* blog is far worse. No, you're wrong. That's a spam blog. It's trash.