Wednesday, January 3, 2007

Google's Comment Aversion

It seems as if the Google Blog post about "A Year in Google Blogging" has attracted some detractors, people who think the Google Blog isn't a blog at all, not very helpful and almost a complete waste of time.

It seems to have started with the Apogee Blog, whose author raises the question about why Google doesn't allow comments on its blog, which raises the question of whether or not you can consider the Google Blog an actual blog. Dominic Jones from IR Web Report makes a valid argument that the Google Blog is really a company bulletin board while the blog Adding Understanding argues it is up to the market to decide what is and isn't a blog. Then there is the blog Marketing Nirvana, who pretty much declares the Google Blog lacking in relevant information.

Curious about the comment debate, and whether other corporate blogs are more or less company bulletins and not actual ways to engage consumers, I checked a couple I have browsed a few times, and some I have heard of but not really read. Already know the Yahoo! Blog provides useful information, and allows comments, though some argue it lacks the personality of the Google Blog. And it occurs to me that the Google Blog itself isn't very helpful in providing useful information, but its AdWords Blog is, sometimes. And that makes sense when you consider that AdWords is the only consistent revenue stream for Google. Really, if you want to find out any information, you have to look at the particular product blogs. Well, the product blogs that have been around for awhile. Which makes me wonder if it is Google policy to have a blog for each product line...

Anyway, back to the comments issue. So Yahoo! allows comments. GE allows comments on its blog. The New York Times and Chicago Tribune allow comments for its blogs.

So why is it that Google doesn't allow comments on any of its blogs?

Someone will no doubt argue that when they want feedback, they post an email link, which suggests they would rather get emails than comments, making them seem more like a passive corporation than the active one they often claim to be.

01/03/07, 10:30pm UPDATE: The link to the Disney Blog was incorrect. Thanks to Mr. John Frost for pointing out my oversight and setting me straight. Thanks, too, Mr. Frost, for creating such an awesome spot to find Disney information. It's so much easier to navigate than the Disney website itself, though I hear that is changing. Keep it up dude! And for those of you who are curious, check it out. It is worth a look.

1 comment:

John said...

The Walt Disney Company may have a blog, but it is not The Disney Blog. As it states on the main page of the blog, it's an unofficial blog run by a fan and is no way associated with the Walt Disney Company. Please correct your post. Thank you,

John Frost