Less Time Template Tinkering, More Time Writing

Google announced yesterday that Blogger is out of beta, and, like most blog posts on the Google Blog that of interest to the majority of people, links have accumulated and word has spread across the Internet.

Looking up at the top while I write this post, I see that it now says "www2.blogger.com" so it looks like the Internet is moving out of infancy and into adolescence. God help us all.

This link caught my eye though as it mentioned business blogging will now be easier. I wonder what type of businesses are using Blogger, or rather, how many of them have the Blogspot address. It is possible they are using Blogger it posts under their own domain instead of Blogspot.

Blogs I have seen, especially from media corporations who seem to have been the earliest adopters of blogging for the masses, use WordPress or TypePad.

Though you know, Blogger might make it easier to create a blog, tinker with the template and make it look professional, but it doesn't simplify keeping that blog up-to-date, which seems to be something with which corporations struggle to rectify. I talked a little bit about this already here.Few see the value, it seems, in having one or two staff member dedicated to blogging, and not just blogging for the corporation, but monitoring the blogosphere for info on or about the corporation.

We've heard it often enough already, that anything, good or bad, spreads like wildfire throughout the Internet. And it doesn't even have to be true, it just has to be interesting or juicy and it will take on a life of its own.

We'll save the issue of paying bloggers to blog about your company and products for another post. The Internet continues to compel greater transparency, in one form or another, to the praise and ridicule of many.